TBZ CELEBRATES FARMERS’ DAY WITH ACTION, NOT JUST WORDS

By Penjani Nzima

Ona day dedicated to honouring the hands that feed the nation, the Tobacco Board of Zambia (TBZ) has stepped forward with heartfelt recognition and a renewed commitment to the country’s farmers, calling them the true architects of Zambia’s economic growth.

As Zambia celebrates Farmers’ Day, TBZ is not only applauding farmers for their unshakable resilience but also unveiling tangible actions aimed at improving their lives. The spotlight this year falls especially on tobacco farmers, whose contributions continue to uplift communities and fuel the nation's economic engine.

“Our farmers are not just producers of crops. They are builders of prosperity, guardians of tradition, and pillars of our economy,” said Lee Haamunji, Corporate Affairs and Communications Manager for TBZ. “At TBZ, we recognize their tireless efforts and remain steadfast in walking this journey with them.”

Tobacco farming in Zambia has long stood as a reliable livelihood for thousands, especially in rural regions. It is a key contributor to Zambia’s Gross Domestic Product and a vital player in agro-based export earnings.

However, beyond statistics, tobacco farming represents something far deeper — hope, heritage, and hard-earned dignity.

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This year, TBZ has made bold strides in transforming farmer support from mere policy to action. In a game-changing move, the board has opened regional offices in Luapula and Northwestern Provinces, strategically bringing services closer to the people who need them most.

“These regional offices mark a significant step in our decentralization agenda,” Haamunji explained . “They reduce red tape, improve service delivery, and create a direct link between TBZ and the farmer, especially those in underserved rural communities.”

The regional offices provide streamlined access to vital resources such as marketing platforms, extension services, and technical assistance. Farmers no longer have to travel long distances to sell their produce or seek support, a burden that has often cost them time and income.

“When a farmer spends less time chasing bureaucracy and more time on the field, everybody wins, ”Haamunji added. “We are not just creating offices. We are building bridges.”

In addition to administrative accessibility, TBZ is exploring innovative initiatives to further enhance farmer productivity and profitability. These include partnerships for training programs, improved seed access, and market linkage facilitation, all designed to elevate the entire tobacco value chain.

This year's Farmers’ Day message is as emotional as it is strategic. TBZ recognizes that behind every bale of tobacco lies a story of grit — of early mornings, cracked hands, and dreams sown in the soil.

“To every farmer out there — your work is not just appreciated. It is celebrated,” Haamunji said with warmth. “You are the heartbeat of this nation, and TBZ is here to amplify that beat with every policy, every innovation, and every handshake.”

As rural communities across Zambia gather to mark the day with song, dance, and shared meals, one thing is clear: the Tobacco Board of Zambia is not just a regulator. It is a partner, an advocate, and a champion of the Zambian farmer.

And on this special day, the message from TBZ is resounding and clear: “We salute you. We support you. We stand with you.”

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